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Originally by Patric Chan
Up-selling is a technique employed by leading e-commerce sites, such as Amazon and EBay, in order to boost their sales and though you may be some light years away from them, this could be used by you effectively too. And though this is a technique, there is not a lot different from up-selling and selling by themselves!
There are many ways you could up-sell a product, but before we get into knowing the easiest method, know that an up-sell is a product you wish to sell immediately after he has bought the first one. Needless to say, the second product or the product to be up-sold has to be related to the first product bought by the customer.
To the point – The easiest method to up-sell is to work on the 'checkout' page!
What you can do with the Checkout Page?
I’m not asking you to redesign the entire webpage. Follow this process to uncover the easiest method to up-sell.
First, identify your webpage which you want to include the upsell. It could be your product page, salesletter page,your newsletter subscription page, your thank you page and so on.
Then just add an option for them to include MORE products before they 'checkout'.
So if it’s a newsletter subscription page, ask them if they want to include a free trial offer to your other paid product before they click "Register" on your newsletter page.
If your page is a salesletter webpage, give them an option to include another of your product before they click the "Order Now" button.
Here’s another example – if your webpage is a shopping cart, you can always 'upsell' your prospects for them to add more quantity of the product that they're buying.
The list goes on.
Here are some things you would like to watch out for while up-selling:
- The product you up-sell needs to be somewhat related to the product the customer bought. The closer the correlation, the better it is for you because you'll get more sales.
- Write your up-selling ad as carefully and diligently as you would have designed your sales ad. Just the fact that the customer bought one product from you doesn’t mean he is sure to buy another!
- Up-sell but don’t push – Pushing is bad for any form of selling and the same applies in up-selling too. Inform the customer about your product and leave the choice to him. Also, bear in mind that you're adding more value to your
customer by offering greater solutions to them in your upsell products.
The method to up-sell your product is not as tough as you would have thought it to be. Basically, if you’re not integrating any upsell in your sales funnel, you’re literally losing money.
It'll cost you more time, effort and money to acquire a new customer compare to selling to an existing customer who already trust you and like your product.
Although the technicalities surrounding the deal make it a slightly tough nut to crack, but I can tell you that it's worth your time to explore this powerful marketing strategy.
1ClickUpgrade System is a free software that can be integrated into your existing website and allow you to create upsells within minutes!
Get it now for free and for a limited time, you’ll also get an audio course at
Think of this if you are an internet marketer:
You on Twitter --> get followers --> promote product --> make sales
Is that true? Do you really make sales?
Most of you are not making sales, I guess.
When I was using Twitter, I ask myself these questions:
1. Who am I?
2. Why I need to follow other people?
3. Why other people follow me on Twitter?
4. I tweet great product, why no sale?
My answers to above question:
1. I am Elvin Tiong. So what?
2. I want to sell affiliate products on Twitter
3. They want to sell affiliate products to me
4. Why will I make sale?
Imagine this, you want to sell, all your followers want to sell, who want to spend money to buy all the products those are being promoted on Twitter? To avoid ourselves from being exposed to so many advertisements on Twitter, we never read other people's tweets. We use autotweet software to tweet as much as possible, hoping that we can make a sale. We use autofollow/ unfollow software to get as many followers as possible. We never read DM, or reply @ on Twitter. Is this you also?
That was my way of using Twitter. However, I realized that all those are the biggest mistakes that most of the Twitter users make. We shall use Twitter on the other way round.
We need to read tweets, DM and replies. We need to follow people manually. We have to tweets manually. We are not neccessarily to tweet so much.
Why? I will share the secrets in my future post.
Hope you don't mind to share your ways of using Twitter. Feel free to share here.
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1. Tweets nonsense. Tweets a lot but no useful information.
2. Tweets too little, or no tweet at all.
3. Keep promoting. No people will like to see your tweets.
4. Not follow other people. Waiting for other people to follow.
5. Not update their Bio. Other people don't know about you or your business.
6. Follow anyone. Most of the followers will be 'spammers' those will not listen to you.
7. Unfollow the experts because they don't follow. You will lose useful tips and information.
8. Use autofollow or autotweet software too much. No people like to be friend with twitter machine.
9. Never reply to friends. You will not build relationship with your followers.
10. Focus in getting followers, and promoting to get money! Eventually, you gain nothing and give up! You'll claim that "Twittering is a waste of time"
1. Instant messaging with your families, friends, or business partners from whole over the world.
2. Make new friends, and joint venture or business partners.
3. Broadcast yourself to the latest news of the world.
4. Meet with real experts, keep in touch and learn from them.
5. Brand yourself or your business positively to the world. Even you are nobody, you can probably brand yourself as an expert in certain field.
6. Get to know more about what your competitors are doing, their new products or promotions. Understand your enemies or competitors.
7. Find useful information from experts’ blogs, these free information can save you lots of money. Ask questions to get answers.
8. Promote your business or products to thousands of your followers.
9. Get coupon code and special price for promotional products those you really want, save your money.
10. If you are a real expert in your field, you can suck people from whole over the world to follow you and make even more income.
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4. Learn from Stephen Pierce. How you can actually get people willing to pay you for information on the Internet and transform that into a half a million dollar business almost overnight.
5. Learn the number one thing you must offer people on your website. It has nothing to do with your product and EVERYTHING to do with the way you look at your business.
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In 2008, it was rare to see a Twitter user whose followers count is into the thousands. They are normally celebrities, popular bloggers, marketers with a strong following, or someone who has exceptionally many friends.
But today, it's not uncommon to see a lot of Twitter users whose followers count is into the 4-figures, and a lot with 5-figures too!
Does this mean that people are truly connected all around the network? Do they really have so many friends and following?
OR... are many of them just using 'spam' software to get many people to follow them on Twitter?
You see, I used to 'chase numbers'. I wanted to have 10,000 Followers and beyond on Twitter.
That thought might have entered your mind too. Now while there's absolutely nothing wrong at all with getting a lot of Followers on Twitter (I encourage it, in fact) the problem with that thinking is it often doesn't help your business, really.
Case in point:
You've probably heard email marketers telling you that a list of buyers are more responsive than a list of freebie seekers.
Just as a list of 1,000 buyers are BETTER than 10,000 freebie seekers with no purchasing power, the same holds true for your Twitter account value.
Today, I rather have 1,000 *true* Followers who know me, want to read what I have to say vs. 10,000 people who are actually using blackhat software just to beef up their Twitter Followers count.
Ultimately, we all want to convert these Followers into Buyers.
In my Twitter Dynamics course, I teach relationship building with your Twitter Followers. Even if they've not heard of you until just yesterday.
While a lot of courses out there focus on how you can get people to follow you on Twitter, I put special emphasis on responsive-building and relationship building.
Because that's where the money is.
No software can help you achieve that.
Click here to learn how to convert your Twitter Followers into buyers now: